Where is the Feed on Instagram

Your Instagram feed design is the showcase of your online business. To sell your products, you need to attract followers.

The first thing someone sees when they are scrolling through your page is not the quality of the products you offer but the aesthetic of your page. This is why you must be sensitive about choosing the proper Instagram layout to represent your brand.

In the following, I will share the importance of a well-designed Instagram grid and the basics of Instagram feed design that will help you choose the suitable feed for your Instagram page.

Make sure to go through them step by step before getting to 30 examples of Instagram feed designs I gathered for you here. You will be both informed and inspired at the end of reading this post.

Note : If you don't have enough time to read the whole blog right now and prefer to find an Instagram layout planner to give you your dream Instagram feed, just go and give the visual planner of AiGrow a try now!

The Importance of Instagram Feed Design

As people usually judge a book by its cover, they tend to judge an Instagram page by its feed!

The more it's fresh, appealing, and eye-catching, the more they are convinced to go further and explore it more.

That's why you have a big chance to drag any viewers into your Instagram page and make them into followers only by having a well-designed Instagram grid .

You probably know how important first impressions are, but you may don't have any idea how little time you have to make a good impression; it's as little as 7 seconds! Not enough to show how valuable your products or services are, right?

But it's enough to convey positive feelings, your brand's personality and values, and convince them to follow you.

This part is mainly on your Instagram feed design, so pay enough attention to the Instagram aesthetic of your page and the messages you want to convey.

Basic of Instagram Feed Design

Here are the basics of Instagram feed design you should know, consider them while choosing a theme for your Instagram page.

Basic of Instagram Feed Design # 1: Create Your Instagram Aesthetic

Look for some Instagram feed inspirations. What feeds are your favorites? Colorful, bright, and airy, or dark and moody? Which could be the best representation of your brand?

While choosing the best aesthetic for your Instagram feed, don't forget about consistency; winning brands usually use one or two filters and stick to them.

Basic of Instagram Feed Design # 2: Create Content for Your Instagram Grid

After identifying your Instagram aesthetic, you need to start creating high-quality content that aligns with your Instagram theme and centers around your brand's personality.

Basic of Instagram Feed Design #3: Use The Best Fonts & Typograph y

It's essential, especially if you use quotes or plain texts on your Instagram feed.

Visit @erikmarinovich to get typography inspiration; he is a designer and business owner who worked with famous brands.

Instagram typography

How to Design Your Own Instagram Layout?

Start with planning your Instagram layout, the colors you want to use, and any specific pattern, in general, the aesthetic of your page; that's why I've gathered the best Instagram feed design ideas here for you to be inspired.

Moreover, before going further, I will introduce you to one of the best Instagram layout planners tools that you can use to plan your Instagram feed and have a cohesive look that draws attention and more followers.

Visually Plan Your Instagram Feed With Aigrow

Aigrow homepage

AiGrow is a professional Instagram growth agency that has helped thousands of Instagram accounts achieve their goals on Instagram, bringing millions of organic followers for its clients and helping with the management of their professional accounts.

AiGrow is equipped with an AI-powered engine, dedicated Instagram account managers, graphic designers, and other experts in the field, providing you with all the tools and human resources to have a strong presence on Instagram.

AiGrow clients were already profiting from services like Instagram growth service to get more Instagram followers fast , automated DMs, schedule Instagram posts, stories, IGTV video, and Instagram layout planner tool.

But recently, the platform rolled out a new feature, Instagram content creation , called " postmate plan ", enabling its clients to now create compelling, high-quality content, not only designing a variety of Instagram feeds but also providing them with fully Custom content and a content calendar .

All of which are designed and created based on assessing your Instagram marketing strategy, needs, and preferences.

Once you sign up for the Instagram content creation plan (Postmate plan), you'll have access to an Instagram account manager to consult with, make plans, and do what is needed on your behalf.

These live meetings will be continued every month to monitor and reassess the process; you even receive daily and weekly reports of what it's been doing for your account.

With the help of a professional graphic designer, you'll be provided with weekly content design templates, feed, stories, and post galleries.

Here is an examples of Instagram feed design created by Aigrow's designer:

instagram template design

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30 Creative Instagram Feed Designs to use in 2022

Here are the best Instagram feed ideas I gathered for you to be inspired:

Instagram Feed Design Idea #1

The easiest layout you can use for your Instagram feed is the black and white theme . It never gets outdated, and it will always be a safe classic choice, but keep in mind that if you have an online shop, you better not use this Instagram theme for obvious reasons. You will not be able to show the accurate colors of your products.

black and white Instagram feed

Instagram Theme Ideas#2

You can also add variations to the black and white Instagram grid template by using quotes or plain black/white posts.

black and white instagram feed

Instagram Feed Ideas #3

Quotes and plain text posts are great tools to make your Instagram feed more aesthetic, and it is not just for the black and white Instagram theme but for whatever design you use. Do not underestimate the power of minimal designs! Less is more!

plain quote Instagram feed

Instagram Layout Ideas #4

You can design your Instagram grid layout by using similar columns . For example, in the left column, post quotes, the middle one a photo, and then end the row with another quote.

similar columns Instagram feed 

Instagram Feed Inspiration #5

To use different kinds of posts (quotes, plain texts, photos, etc.), you can use different shapes . The one I mentioned in idea #4 was just one of many. Be creative and use different shapes to make your IG themes more unique.

different shapes Instagram grid

Instagram Grid Layouts Ideas #6

In the last idea, we talked about making different shapes in your Instagram grid, but I should elaborate on the tip further and tell you that you can also use different colors (not just different types of posts) to make your own IG theme.

different color Instagram layout

Instagram Feed Design Ideas #7

I talked about classical black and white Instagram feeds; now, let's talk about the exact opposite; the rainbow theme . This Instagram grid design is a safe choice for both bloggers and online shop owners. It is all right if you do not want to post all the seven colors of the rainbow, but you still can use more than four colors.

rainbow Instagram theme

Instagram Theme Ideas #8

If you are using four or fewer colors for your Instagram layout, you might want to use your main post in the middle of the row and add a plain color on each side of the main post to make it bolder. If you are a shop owner, it might be a good choice for posting your new collection.

main post in the middle Instagram theme

Instagram Feed Ideas #9

If you do not want your Instagram feed to be so colorful, you can mostly use white with a touch of one single color.

white Instagram theme

Instagram Layout Ideas #10

You might want to choose a color palette i nstead of just one color and see if it works for you. For example, a brown palette will give your Instagram feed a vintage look.

vintage Instagram theme

Instagram Feed Inspiration #11

You can still have a bold Instagram feed even when you are using only one color . Preferably, use bright colors but make sure that the chosen color is aesthetically pleasing and appropriate for your brand. Consider this one as an easy Instagram theme.

one color Instagram feed

Instagram Grid Layouts Ideas #12

You can add a quote or your brand logo right in the center of your Instagram feed to grab attention.

quote Instagram layout

Instagram Theme Ideas #13

You can also use gray with your chosen color to make it less bold but also not so plain.

gray Instagram layout

Instagram Feed Ideas #14

Puzzle Instagram layout is so popular nowadays, but it has its pros and cons. It is harder to design, and it might not be pleasant when your followers see your post in their feed, but it is so aesthetic in your profile.

You can use shapes in different colors on a white background for your puzzle IG theme.

puzzle Instagram feed

Instagram Layout Ideas #15

There is another type of puzzle feed for your IG theme; you can make one single picture into different posts, but the problems mentioned above persist.

puzzle Instagram theme

Instagram Feed Inspiration #16

You can apply the same effect or Instagram filters to all of your photos to create harmony.

same filter Instagram grid

Instagram Grid Layouts Ideas #17

Be expressive! For example, use colors that feel like summer to show your summer collection.

summer Instagram grid

Instagram Feed Design Ideas #18

You can post a picture of your product on a white background after that, another photo of the same product in use. ( a model wearing the jewelry)

business Instagram feed

Instagram Feed Ideas #19

If you cant post a photo of your product in a plain background (it is hard to take photos of clothes while no model is wearing them),  you can post a picture of the product while a model uses it and take a picture with a plain background.

business Instagram theme

Instagram Layout Ideas #20

You can also use all gray photos for minimal effect in your Instagram grid.

gray Instagram feed

Instagram Feed Inspiration #21

Your Instagram grid palette does not need to be different shades of one color. You can also use a palette with different colors that go well together.

brown instagram layot

Instagram Grid Layouts Ideas #22

Instagram's white and light shades of brown layouts are also so trendy and minimal.

brown Instagram theme

Instagram Feed Design Ideas #23

You can use the row by row Instagram theme . Dedicate one row for plain text. For the next row, you can post selfies and so on.

row by row Instagram feed

Instagram Feed Ideas #24

The dark theme does not need to be black. You can use dark blue for a dramatic effect.

dark Instagram theme

Instagram Layout Ideas #25

Diagonal lines for similar photos give your Instagram feed an aesthetic look.

similar line Instagram theme

Instagram Feed Inspiration #26

You can add white borders to your photos to make your IG layout a clear-cut look. Adding black borders also has the same effect.

white border instagram theme

Instagram Feed Ideas #27

You can also use circle frames for photos; it's a pretty unique Instagram layout idea, we don't get to see it very often.

circle frame Instagram grid

Instagram Feed Design Ideas #28

You can make the center column a minimal one , using plain colors and texts, and the other two columns will consist of photos .

Similar column instgram grid 

Instagram Feed Ideas #29

You can also use different frames to shape your photos, especially a classic gold frame that will give your IG theme a touch of a classic aesthetic.

gold Instagram theme

Instagram Feed Design Ideas #30

Black chunky frames for each photo give your IG theme a touch of a fashion magazine.

gold Instagram theme

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Do I Need to Plan the Instagram Grid in Advance?

In addition to all of the above features, using AiGrow's schedule Instagram posts plan and Instagram layout planner, you have the chance to schedule content in advance and have a preview of them before publishing. This feature lets you see how your posts look next to each other if it's cohesive and convincing enough.

After all, a crucial step to convert viewers to followers is having a professional Instagram feed design that is thoughtfully prepared in advance.

Conclusion

Your Instagram feed is the best advertisement for your brand. You should create and organize your feed in a way that your viewers hit that follow button.

Besides, when you schedule Instagram posts in advance you maintain the consistency of your Instagram feed, it also helps with posting regularly, which is crucial to increase your engagement rate and bring more followers.

To do so, you can use a lot of Instagram layout planners out there, but using them, you rarely deal with a team of experts working on your Instagram account. So the choice is yours!

Easily plan your Instagram feed with AiGrow now!

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Source: https://aigrow.me/instagram-feed-design/

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